Join the PAKMULE HERD

PAKMULE is a Texas company located in the beautiful Hill Country town of New Braunfels.  At PAKMULE, we innovate and manufacture products that make it easy for people to escape on the weekends, in order to pursue their hobbies and passions, while making rich memories that will last a lifetime. And we’re doing it responsibly, with a strong emphasis on sustainability and conservation, so that through our business and our operations, we leave the world a better place.  It’s our lifestyle and it’s our purpose. And it’s our hope to find like-minded folks to join our small team as we grow, develop new products, exhibit first rate customer service, and inspire others to get outside!

Job Openings

  • Marketing Director

    Location:

    PAKMULE Marketing Director

    PAKMULE is a Texas company located in the beautiful Hill Country town of New Braunfels.  At PAKMULE, we innovate and manufacture products that make it easy for people to escape on the weekends, in order to pursue their hobbies and passions, while making rich memories that will last a lifetime. And we’re doing it responsibly, with a strong emphasis on sustainability and conservation, so that through our business and our operations, we leave the world a better place.  It’s our lifestyle and it’s our purpose. And it’s our hope to find like-minded folks to join our small team as we grow, develop new products, exhibit first rate customer service, and inspire others to get outside!

    PAKMULE is seeking a Marketing Director with a positive, hard-working attitude that wants to make an impact on the company and the community through brand exposure, product education and lifestyle inspiration.  We believe that physical activity is better than any day on the sofa, and through your work you’ll have the ability to engage and inspire folks to Load and Go!

    In this role, you’ll be responsible for the structure, voice and brand identity of PAKMULE while tackling growth initiatives associated with increased consumer awareness and sales growth.

    The right candidate knows what it takes to grow a brand, and has a proven track record growing a younger brand and/or working in numerous roles at an agency.   Candidate brings a creative mind, high attention to detail, along with strong business acumen.  Ability to vision, plan, and execute while both rolling up your sleeves and leading others to accomplish goals and deliverables. You’ll work directly with our Founder through rapid growth that will directly impact customers, your role and the company.

     

    Job Responsibilities:

    • Be a Brand Champion; Grow and Develop the brand
    • Understand, Manage and Communicate brand identity
    • Develop marketing strategies to grow brand awareness
    • Identify opportunities for product placement marketing
    • Build professional ambassador and influencer team
    • Communicate Product Value
    • Conduct customer, brand and product research initiatives
    • Develop and implement campaigns
    • Evaluate Strategy and Campaign Performance
    • Strengthen brand focus and voice
    • Oversee content strategy
    • Oversee and drive growth, improvement and value in all marketing areas, including: Social Media, SEO, PR, Paid Search, Digital and Print Advertising Strategy and Implementation
    • Oversee trade show program
    • Ability to personally execute on all the above in order to manage output and budget when needed, while also ensuring highest output from
    • Utilize Strong Business Acumen to develop a yearly marketing budget that makes the biggest impact on a small business budget
    • Be able to work without supervision

     

    Customer Service Guide Qualifications / Skills:

    • Provable Experience in:
      • Digital and Paid Search
      • SEO
      • Public Relations and Media Contracts
      • Ambassador Management
      • Product Placement
      • Content Management
      • Social Media Management
      • Email Campaigns
      • Brand Voice and Copy
      • Small Business Marketing Techniques
      • Trade Show Marketing
      • Print and Media Advertising
    • Strong Business Acumen
    • Ability to manage numerous projects, deadlines and strategies at once
    • Results Driven
    • Clear Verbal and Written Communication
    • Product and Market knowledge
    • Have a Genuine Interest in Automotive and Outdoor Activities / Hobbies
    • Overland and Camping Experience
    • Open Mind for all outdoor activities, including hunting and fishing
    • Quality Minded
    • Problem Solving Ability
    • Highly Organized; Task Focused
    • Self-Starter
    • Able to work in a fast growing, team-first environment
    • Able to handle changing priorities and stressful situations

     

     

    Education, Experience, and Licensing Requirements:

    • University/college degree required
    • Minimum of 10 Years of Marketing Experience Required
    • 2-3 Years Experience as a Marketing Manager or Similar Leadership Role
    • Proven Track Record with Small Brand Growth

     

    PAKMULE is excited to grow our business by assembling a fun, hardworking team that boasts a positive, can-do attitude.  Our office in New Braunfels is a space where we can grow ideas, develop products, solve problems, encourage one another and laugh at dumb jokes.  Work hours are M-F 8am-5pm, but are flexible when trade show weekends occur. Otherwise, Friday’s end at 3pm if work is wrapped up, and the weekends are for fun, travel and living the PAKMULE lifestyle.  New Braunfels is a fantastic community that embodies “outside.” With 2 rivers, a quaint downtown and LIVE MUSIC everywhere (including Gruene Hall, Texas’ Oldest Dancehall), it’s the perfect place to live, work and have fun.  Located between Austin and San Antonio and a gateway to the Texas Hill Country for day trips and weekend road trips alike. It’s an outsider adventure lover’s paradise!

     

    No Out of State Applicants should apply, unless willing to relocate. It is imperative to the team, and to our company’s culture and success that you can work in New Braunfels, TX

    Be a part of something great by emailing your resume to [email protected]

    Please be sure to let us know why you want to work at PAKMULE. Please include a link to your LinkedIn Profile, along with salary expectations.